Level 2 Creative Media Production

Unit 1: Digital Media Sectors and Audiences A understand digital media sectors, products and platforms  Sectors Firstly you need to know a bit about the different media sectors Moving Image: Film: Feature films are shown at the cinema, sold on DVD/blu ray and made available to stream or download online. They can be major Hollywood releases (made by one of the Big 6 Hollywood Studios) or smaller independent films (made all around the world, including the UK). India and Nigeria also have large film industries (Bollywood and Nollywood). They can be in many different genres. TV: TV can be factual (news, documentaries, ‘reality’ tv) or drama (soaps, sitcoms etc.) that are broadcast to a mass audience. This can also include TV advertising. Some moving image media is not made for broadcast, like corporate or training videos. Audio: Here we have radio (like TV it can encompass factual and drama), podcasts made for downloading or streaming, as well as soundtracks for mo

The Simpsons Season 26 episode 7 | The Simpsons Funny | Los Simpsons The villain — fights the hero in some way. The hero or victim/seeker hero — weds the princess. False hero — takes credit for the hero’s actions or tries to marry the princess Linear structure standard beginning, middle, end Non-linear structure could start from any point could include flashbacks The Simpsons ( an animated sitcom) is a comedy based genre which includes a very dysfunctional family of five who include Homer the father who works in a power plant and he likes tom drink beer and eats doughnuts, Marge the domestic housewife stays at home looks after the baby and does all of the house work. Bart is the first born he likes to cause havoc, play pranks and gets in a lot of trouble at school, Lisa is the intelligent one she plays the saxophone and has really high grades at Springfield elementary and Maggie is the bay who never ages and cannot speak. however the are sub genres which are blended in whi

Prison Break  The villain — fights the hero in some way. The hero or victim/seeker hero — weds the princess. False hero — takes credit for the hero’s actions or tries to marry the princess Linear structure standard beginning, middle, end Non-linear structure could start from any point could include flashbacks Prison Break is an crime action genre, the hero is Michael because he is trying to save his brother and at the start there is flashback. A flashback   is a memory from the past that is replayed to help the audience know about a character or catch up with a storyline, in the the first scene there is a flashback of Michael visiting his brother. There is a transition from Michaels body and the underground tunnels. The transitions shows from from going one place to another. There is an element of romance when the mexican guy receives a visit from his girlfriend.  The villain is criminal justice system because they are going to kill Michael's brother and Michael goes int

Level 2 Media Unit 1C: Narrative and Genre Key Terms Non Linear Narratives •Chronology  Arrangement of events throughout time •Concurrent / parallel narratives Concurrent is when more than one event is done or taking place at the same time, parallel narratives are two narratives or plots the connect or link to a certain character. •Flashback / Flashforward  Flashback is a memory from the past that is replayed to help the audience know about a character or catch up with a storyline. Flash forward is a scene that takes place in time at the current part of a story. •Time and space Consists of length, width depth,  and time •Serial format A narrative that is printed in installments one after the other •Cliffhangers Having the main character have a problem and ending the scene, this is used for suspense and excitement. •Editing and non-linear narratives: continuity v discontinuity Narration •Use of a narrator as a piece to camera, voice over, caption •Subjective

Analysis of "second a day" campaign video Setting: The video is about a little girl who is living an extremely happy healthy life to which there is a transition to where she is sad and has lost everything. At the start she is in the house with her family and friends and she is celebrating her birthday, in the house they use a lot of artificial lighting e.g. light bulbs and lampshades to create a happy enjoyable atmosphere in the first scene. This image shows the skyline of London which indicates that this campaign video is set in London, also she is walking through a park and you can see the London eye and the colour of the sky looks like typical British autumn weather. Furthermore, the weather is very dull and grey similar to her facial expression as seen in eye level shot. Costume: At the start she is wearing a white dress and white symbolizes innocence and purity. Throughout the advert we see the girls clothes changing and becoming rough, this could suggest

Audience Theory: From Passive to Active How do audiences “read”, interpret, and interact with media products? A bit of history When Media Studies first started as a “serious” discipline, the focus was very much with the effects that the media had on the audience. This approach saw the audience as a passive mass, being brainwashed by the messages that flooded them from TV, newspapers, films, the radio and so on.  In effects theory , the media are powerful, negative forces who control the masses.  The media is seen as a hypodermic needle , injecting our helpless minds with messages which we take on board fully.  The effects model is still in evidence today, particularly in tabloid newspapers who construct moral panics around the latest buzz in the media- rap music videos, horror movies, Facebook and so on.  Moral Panics Moral panics happen when members of a society and culture become outraged, fearful and upset by the challenges and menaces posed to 'their' acce

Unit-8 Section A- Understanding the organisation of media industries. A1: Types of organisation Understand the differences between types of organisation, the role and purpose of each, looking at examples of each type of organisation, to include: Public services broadcasters (state owned commercial broadcasters) Private companies Regulatory organisations 15 or 18 Rated film BBFC PEGI for games OFCOM- Ofcom is the communications regulator in the UK. We regulate the TV, radio and video-on-demand sectors, fixed-line telecoms, mobiles and postal services, plus the airwaves over which wireless devices operate. Public services broadcasters BBC - The British Broadcasting Corporation (BBC) is a British public service broadcaster with its headquarters at Broadcasting House in London. The BBC is the world's oldest national broadcasting organisation and the largest broadcaster in the world by number of employees. It employs over 20,950 staff in total, 16,672 of whom are

Exploring how media organizations create different types of media products with distinctive characteristics, looking at specific examples of these products in order to understand the advantages and disadvantages of these products and the implications for the organizations. ·          Characteristics of mainstream products ·          Characteristics of independent products ·          Characteristics of niche products One of them is that they are made and produced by Hollywood studios they will have huge budgets. When you are watching you will be movie stars you will get renounced actors they will be attracting big movie stars and elaborate locations. Mainstream products will be all over the world in every known cinema. `A niche product is solely aimed at a specific audience and not viewed in every cinema e.g. films aimed at young children or older children like Star wars is aimed at everyone. The advantages/disadvantages of mainstream products: ·          They have bi

Who is he and is he a Prosumer: Lil Uzi Vert is an American hip-hop artist he makes music for a living and is very well known in places like America and UK. His real name is Symere Woods, born on 31 July 1994 and he is 23 years old. I consider him as prosumer because he produces and makes music and he posts it through social media and by this he gains loads of followers and fans who like he music, Lil Uzi has five million followers on Instagram, over 2 million subscribers on YouTube and has 2.4 million followers and 17.6k likes on Twitter. Social media platforms and interactivity: The Social platforms that Lil Uzi is available on  YouTube, Spotify, Deezer, Twitter and Instagram. There i is interactivity because Lil Uzi Vert engages with all of his fans by responding to fan comments, by posting videos and meeting fans aswell through social media. For example he met up with fans in philadelphia and they sang his song XO Tour Lif3 and people wrote comments on his post