Task 2B

In this poster there are three main colours which are red,blue and white, blue signifies loyalty, trust, faith and hope. The red connotes power, war, energy, danger, strength. Additionally this is very traditional because the colours used are very patriarchal and it gives an political atmosphere because this campaign poster was used for Barack Obama when he was running for president in 2008. The genre of this poster is editorial and factual because is presidential and the way its designed is presidential.
The point of focus is Barack Obama because there is a huge mid shot picture of his face furthermore he's ideology was to make affordable healthcare to everyone, revive the economy strengthen education and security; finally, provide support top those in Iraq and Afghanistan. also hes ideology is political because he is a former president and being a president involves working and being part of politics.   




Change for life is a campaign that tries to make people change their diets and have more healthy lifestyles, change for life is aimed at families of all ages they have been making campaigns for years showing what all the fast unhealthy food you are eating actually does to your body internally and what it causes.
The colours in this are red, blue, yellow, pink, green and orange. Red signifies power, war, energy, danger, strength. In this case it means energy, strength by eating healthy and making the right food choices. Blue signifies loyalty, trust, faith and hope; additionally yellow connotes freshness, happiness, energy, and enlightenment. Pink connotes nice, playful Pink and yellow are telling people to be active stay fresh ans be happy.
Also the point of focus is the play dough people because there are representing a family in this campaign. The text is big, blue and very visible so its in lower case which could imply that this campaign is for people of all sizes, race and ages.


Asos is a website which sells  clothes and fashion for men and women, also its a delivery service so they deliver clothing to your house. The font is big and bold which makes it visible to see also it sin black with a white backdrop which stands out. Purple connotes royalty, nobility, luxury, power, and ambition. All the people are happy and smiley which could indicate that they are very happy and they are all equal. This because they are all different, have different backgrounds :however they are all holding each other as if they were one.