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Technical Elements Of Graphic Design Change For Life Campaign 2013: Change for life is a campaign that tries to make people change their diets and have more healthy lifestyles, change for life is aimed at families of all ages they have been making campaigns for years showing what all the fast unhealthy food you are eating actually does to your body internally and what it causes. At the beginning of the campaign video, the video uses stop motion to portray how modern day families eat a lot junk food and tend to have an unhealthy lifestyle as well. The characters are made out of play dough to make the campaign video seem more family oriented and they use bright colours because young children tend to engage with bright colours and stop motion because its an form of animation. In the video there are four scenes and there are four cuts which are long and consistent because the audience need time to establish what is going...
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